User testing,
without the wait.
Impath simulates real users with AI digital twins, so you can validate product decisions, uncover friction, and prioritize high-ROI work in minutes — not weeks.
No credit card · Free UX audit available · No signup
Traditional user testing is too slow
to keep up with how you ship.
Impath gives you the same answers in a fraction of the time and cost.
Traditional user testing
Today- Time to results2–4 weeks
- Cost per study$3K–$15K
- Sample size5 participants
- Iteration cadence1–2 / quarter
With Impath
The new way- Time to resultsMinutes
- Cost per study$0 incentives
- Sample sizeUnlimited twins
- Iteration cadenceOn every change
A panel of users that never sleeps, never cancels, and answers in minutes.
Impath gives you a panel of AI digital twins trained on real user behavior — available the moment you push a new screen, flow, or prototype.
- Instant feedbackRun a round of qualitative feedback in minutes, not sprint cycles.
- Multi-segment coverageEvery release is reviewed by twins representing each user segment that matters.
- Runs on every changeWire Impath into your design and release workflow so nothing ships untested.
Not avatars. Not personas. Twins.
Impath ships with 8 ready-made archetypes — and lets you train custom twins from your own user research. Each one has a distinct voice, lens, and set of blind spots.
External users
6 twins
Skeptical First-TimerNever used a product like this. Easily lost, needs hand-holding.- Busy ExecutiveScanning for ROI. Zero patience for friction or unclear value.
- Cautious BuyerNeeds trust signals before committing to anything.
Tech-Savvy Early AdopterSpots inconsistencies. High standards. Loves depth.- Mobile-First UserEverything filtered through mobile UX expectations.
Overwhelmed Non-ExpertYour grandpa test twin. Gets confused by jargon easily.
Internal stakeholders
2 twins
Skeptical CTOIs this technically feasible, scalable, and secure?
CFO / Finance LeadWhat's the ROI? What's the risk? What does this actually cost?
Tailored to your business context.
Bring your own research, interviews, and segments — Impath trains twins that speak, decide, and hesitate like your actual users.
Available on Lite Pro and full Impath
See plans →From product to insights
in four steps.
Connect your product
Upload screens or connect a prototype, Figma file, or live URL.
Pick or build twins
Start with the 8 archetypes, or train custom twins on your user data.
Run simulations
Twins walk through screens and flows the way your users would.
Get a ranked report
Friction points, trust signals, and prioritized fixes — ready to ship.
Faster cycles. Smaller risk.
Better decisions.
Catch friction pre-launch
Surface usability issues before they reach real users — and the analytics dashboard.
De-risk launches
Pressure-test every release against the segments most likely to churn.
Prioritize by ROI
Every recommendation is ranked by the segments and value it impacts most.
Track UX health over time
Watch friction scores drop release over release — and prove the impact of UX work.
Reports your team can ship from
on Monday.
Every audit lands as a structured report — quotes, friction, trust signals, and prioritized fixes.
“I almost bought, but I couldn't find the refund policy and the final price kept changing. I left.”
Friction points
- Pricing is only revealed at step 3 of checkout — users abandon before they reach it.
- No visible refund or guarantee policy near the final purchase CTA.
- Trust badges are below the fold on mobile and missed entirely by most testers.
Trust signals
- Real customer testimonials with photos appear above the fold on the landing page.
- SSL and payment-provider logos render clearly next to the card input.
Recommendations
- 1Show total price (with taxes and shipping) on the first checkout step.
- 2Add a 30-day refund guarantee directly under the primary purchase button.
- 3Move trust badges into the sticky checkout summary so they stay visible on mobile.
Run a real UX audit
in under a minute.
Upload up to 3 screens, pick a digital twin, and see exactly where users get stuck. A free taste of what Impath can do at scale.
Refined inside BluePixel — one of the most respected UX/UI studios in Latin America.
Impath is the engine BluePixel uses internally to pressure-test every product decision before shipping. Now it's available for your team.
Start testing
in minutes.
Give your team a panel of users that never sleeps — and ship product decisions you can defend with data.